Example: McDonald's, The brand name comes from the name of the brand founder.

Examples don’t have to be specific to your industry… as long as the examples convey a look and feel that you like, it will suffice. Also, the more detail the better. For example, “on site A we like the layout but don’t like the colors, on Site B we like the the overall look but we don’t like the layout”… at minimum if you could provide 1 thing you like and 1 thing you dislike about the samples, that would be great. More would be even better.

It’s a good idea to think about not just where you will be using your logo, but what you might want to use it on in the future also. The more specifications you can give me the more effective the design will be.