A few days ago, one of the users tweeted with the salt of cyberspace, studying was only good there when we came to ourselves once and saw that we had filled two pages of our pus with a signature. From that day on, I kept thinking about what it was like to have a good, exclusive signature in our minds. What was a good signature or a bad signature? We have dedicated this article from Rosang to reviewing the principles of logo design, so stay tuned.

Logo design principles
I remember there was a lot of variety in our signatures. From the round and complex signatures to the ones that were just drawn from the first letter of our name. Some of them turned out so well that we could not create one ourselves. What really mattered about drawing a unique signature? If this seemingly simple question keeps popping up in your mind, stay tuned for this article.

Here we are going to talk about the fate of logo design. We want to know how our childhood signatures became logos; Next, we are going to read about the principles of logo design in detail. But before that, we need to say how important it is to know and follow the principles of logo design. Just promise not to doubt the fate of the signatures for a moment, they will be upset.

Why did we sign the practice in the math notebook?
The first signatures were probably when I was buying a new pen or psychograph. Then we were no longer the story. We probably practiced because when we went to the bank to open an account, we made a fantastic signature. As far as we could imagine, the head of the bank would get up and say, “Daddy, who are you?” And would guide us to the bank safe.

This was one of our sweetest ideas, but we probably ended up using our practice signatures to copy our parent’s signatures under our exam paper. Now, there are signatures that take you to the same safe hidden in the end hall of the bank. Of course, you can not take the money in it. You can only repair a defective bank safe by displaying your company logo and emblem as a member of a security services company.

Of course, if the logo of the gas or electricity company is on your clothes, your type of access will be different. In that case, instead of a safe, your hand goes to the wind behind the hall or the package in the bathroom.

Today, the logo is still produced by those who were more successful in practicing signing. These people probably spend more time practicing signing than their math bell. Then their math score dropped and they signed the exam themselves. Then it was time to choose a field and they could not become doctors or engineers with their low scores. So they decided to continue painting or practicing their signature.

So they re-signed their course and went to the conservatory. There was no more math and physics, and they practiced their signatures safely. New ceremonies were also introduced for this general exercise. Chassis board and the same paper and pen and special pen. They also answered the question of why they were signing exercises in their math notebook because their mother and father never bought them a hundred-page drawing notebook.

Sign and receive the logo!
Gradually, their signatures prospered and became the candle of the assemblies. Designers also protested why we sign their art names. In fact, they wanted us to take their class higher. So one of the lazy students took out the name of the logo from the combination of the words “limp” and said that from now on we should call their signatures the logo. Then the Greeks liked the name and said that from now on we will name all our logos and symbols as logos.

Chermayev and Jismar also borrowed their new design models from these signature apprentices. Even now, the same uneducated puppets with curly hair thought that there was news and wrote a book for their signatures. They also wrote the title of their book, and sign and receive the logo!

In their book, they say that because in today’s world the image is more attractive than numbers and figures and text and literature, companies should use logos to create an immediate and lasting image in the minds of their audiences. Now, in order to increase this durability, it is necessary to follow the items in the logo design that I have told you here.

Principle 1: Your design should be simple.
One of the principles of logo design is to have a simple concept and shape. The best logo is a logo that you both know and love at first sight. Do you believe in love at a glance? It was said that Lily also had a very simple appearance. Incidentally, Majnoon was confused by this simplicity. In short, the simpler the better; Logos are used in a variety of formats and sizes, so intricate details are not seen at all.

Therefore, the first and most important principle in logo design is to avoid complexity.

Understanding and conveying the concept in less time is important. Intricate logos with colours, fonts, and decorative elements, on the other hand, may distract the viewer and delay the comprehension of the target. A good design does not need extra footnotes and explanations and says it all.

Principle 2: The design must be sustainable over time.
Do you want to design a new logo every year? This is not possible for small businesses. It is better to say that it is not ordered for big businesses either. Constant changes in the original design of the logo damage its stability. If you change your logo frequently, your customers will be confused and this confusion will overwhelm you.

Some people think that the logo they designed a few years ago is outdated; They think that the logo should be modern and up-to-date, but it is necessary to know that the logo design should not be so fashionable that when the fashion flow is over, your logo will not have the necessary functionality.

Principle 3: Proper and strategic use of colours.
There is nothing more important than designing a logo. Colours can add charm to your logo or reduce it by making the wrong choice. Clever use of colours can give a unique look to your logo. Colours have the unique ability to evoke our emotions. In this regard, with a simple search, you can read how each colour creates a feeling in your customer or audience.

For example, pink has long been known as a symbol of elegance and is commonly used in anything related to women’s products such as clothing, clubs, beauty salons, toiletries, etc. Or, for example, yellow is the colour of hope and freshness and green is the colour of nature, freshness and health. This information can evoke a special feeling hidden in the colours. These feelings or emotions are the messages you want to convey to your customers and fans through your logo.

Note that in logo design, use colours that are close together in the colour table. Also, do not use very bright colours because they are difficult to see.

Do not pasteurize too much; If you have a compelling reason to be creative, you can move away from the rules. Have the courage to break the academic principles and create your own logo.

Principle 4: Balance
Balance is important. Because we are all human beings and our minds and souls were created based on it. We all instinctively like a regular and balanced design. Our minds find design attractive when it is balanced and symmetrical. Of course, you can still break the rules and your special logo is a little out of visual balance, but remember that even in the face of visual confusion, your logo should have a uniform procedure and give the same balance to the audience.

Principle 5: The dimensions of the logo are important.
A good logo should be beautiful and legible in any size. Logos are usually made too small or too large for various uses. For example, the product logo is large on advertising billboards, but the pen of the company’s psychograph is very small. Here it is important that your logo in any size and dimension maintain its beauty and legibility. In the small size, it should not be visible as a spot or spot, and when it grows, it should not be irregular and badly slate. Your logo should be flexible and versatile on any surface and gender.

A good logo should primarily represent your company’s beliefs and performance.

Principle 6: The design should be appropriate for the company.
All elements in logo design, from colours and fonts to design style and ideas, must serve the brand and the brand promise. We have talked about the brand promise in detail before. If you need to remember, click here to read the brand promise article.

Recently, logo designers have turned to web 2.0 style, ie logos with a three-dimensional appearance that has prominent graphics, gradients and shadows.

This style is suitable for a web 2.0 website or a technology company, but may not be as effective for other brands.

For example, a logo designed for a food product such as puff pastry should not have the features of a logo designed for a judicial office.

Principle 7: It should be good in black and white.
Remember that you will advertise your business in newspapers, magazines, etc. In these ads, the publisher usually uses colourless ads. In these cases, your logo should be designed in such a way that it affects the audience in black and white. Your logo is effective in colour, but if it is not effective in newspaper advertising, it will not be effective and you may have to redesign it.

In addition, you will probably fax documents to the customer. The logo should have a good effect on colourless fax documents.

Principle 8: Do not be afraid to be different.
To win a competition you need to be known as a designer who has a special and unique style. In designing a special logo and being original, it plays the first role.

So instead of copying and imitating one style, come up with another design and stand out from the crowd of designers. Be afraid of not being different. Because in creating art, not being different sooner or later takes you out of the fray. You can collect your initial data inspired by other logos, but you can never succeed by copying a beautiful design, a skilled designer.

If your logo looks like one of the famous logos and reminds others of that brand, your brand goal will be crushed. Also, although we have recently seen many copies around the world, this is neither morally nor legally acceptable.

Principle 9: Use effects.
Graphic software has powerful tools and numerous filters that you can use in designing your logo, but do not forget that you should not overdo it. If you are not familiar with logo design tools, do not worry at all. You can know all the software in the logo design tools article and choose the best one for yourself. Just click here to read.

Principle 10: Design your logo memorable.
Is there really a more important principle in logo design? This is one of the features of global company logos. They do not design a simple logo but create a memorable masterpiece. Your logo should be designed to stay in the audience’s mind for a long time. If this does not happen, the logo can not guarantee the loyalty of your customers.

Now you may be wondering how to make a memorable logo? In response, I must say that your logo needs to have a unique concept and form. For example, the Nike logo design is unique because it is a simple tick that no other sports company has used before or after Nike.

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